Supreme Counterfeits Are the World's Most Searched For Fakes

Image credit: Eva Al Desnudo @ Fashion, Law & Business

Recent research data collected by SEMrush, the search engine marketing solutions provider notes how the products of Supreme the high-end luxury street wear brand constitutes the most searched replicas all over the world followed closely by Michael Kors and Christian Louboutin. 

Their data reveals the growing consumer demand for counterfeit goods which could also explain the increasing rise in legal litigation in this area during recent years. From July through October 2017 alone, searches for fake items increased by 500 percent with the U.S. currently the country most interested in replica and fake items, and the UK and Germany following in second and third, behind.

In January earlier this year, Supreme won a legal battle before the Court of Milan, over counterfeit goods being sold in Italy, which lead to precautionary measures for injunctions and also over 120,000 products been officially been seized in what appears to be one of the most important civil enforcement operations of current times. 

The decisions recognised both reputation of it's trademark and the notoriety of the Supreme brand, which has recently signed co-branding agreements with brands such as Nike and Louis Vuitton and after a recent investment transaction deal with the Carlyle group the streetwear brand is estimated to be valued in excess of $1billion dollars.