Fashion's Reverse Take on Counterfeiting!
For a long time, luxury brands looked with a certain contempt on street culture, which practiced notably the bootleg [the mixture of the authentic and the fake, and more generally the piracy], but it is today the most consumed culture on social networks.
Why Established Brands Are Buying Back Their Cultural Heritage As A Way To Create Value
There’s a dawning realisation that if you want to be a so-called heritage brand, you have to be able to tell the story through objects…An archive can be useful for design inspiration, for lending to an exhibition, or for if you think you’d want to do your own retrospective.