Paul Poiret Brand Has Been resurrected, As Shinsegae International Acquire the Dormant Couture Houses IP.
After almost 80 years out of the Couture trade, The Historic Paul Poiret brand has just been resurrected As Shinsegae International Acquire the Dormant Couture Houses IP, the South Korean company known for working on retail partnerships with luxury brands like Givenchy, Céline and Burberry.
Luxury Brand Hermès Loses China Trademark Dispute
Fashion house Hermès, a luxury brand based in France, has lost its trademark dispute in China to cancel a trademark similar to the Chinese version of it's name. Hermes registered its English name in China in 1977. However, it never registered its Chinese name as a trademark.