![Resale is scaling, and so too are the lawsuits](https://images.squarespace-cdn.com/content/v1/55a841d4e4b0fa8a4a3b9cae/1644660327681-8CVWEFK14MNHX8Y3ICWO/Resale+bag.jpg)
![Nike sues online reseller StockX over the sale of Nike branded sneaker NFTs](https://images.squarespace-cdn.com/content/v1/55a841d4e4b0fa8a4a3b9cae/1644658421387-T5R0GW6SN13U13FSGBP6/Nike+trainers.jpg)
Nike sues online reseller StockX over the sale of Nike branded sneaker NFTs
Nike, this week has filed a lawsuit against the streetwear platform StockX over the sale of Nike branded sneaker NFTs. The complaint largely concerns the sale of NFT’s bearing Nike’s famous (trade) marks, and as per the suit comes from "StockX's unauthorised use of Nike's well-known trademarks in connection with StockX's entrance into the Non-Fungible Token market."
![Hermès sues artist for trademark Infringement over the sale of his 'MetaBirkin' Bag NFTs](https://images.squarespace-cdn.com/content/v1/55a841d4e4b0fa8a4a3b9cae/1644600038892-WQWWKJFBQPC2WV8VTKKA/MB.jpg)
![Chanel prevails in unfair competition case over its No5 perfume bottle in China.](https://images.squarespace-cdn.com/content/v1/55a841d4e4b0fa8a4a3b9cae/1644420226895-K9J04L4HJ3LNEUCDXWEP/chanel-no5-parfum.jpg)
Chanel prevails in unfair competition case over its No5 perfume bottle in China.
Chanel prevails in an unfair competition case against a copycat fragrance imitating the iconic trade dress of its N°5 perfume in China. The Trial Court and the Court of Appeal grants the iconic brand protection over the unique trade dress of CHANEL N°5 perfume.
![The challenges of luxury authentication in the secondhand resale economy](https://images.squarespace-cdn.com/content/v1/55a841d4e4b0fa8a4a3b9cae/1644659491512-18ZGNF7AC8B72GMP8521/Authenticate.png)
![EU General Court Allows the Shape of Guerlain’s 3D lipstick Design To Be Registered As A Trade Mark](https://images.squarespace-cdn.com/content/v1/55a841d4e4b0fa8a4a3b9cae/1628088686952-WCVNZAZ9DKO8NB24PO8M/guerlain1.jpg)
EU General Court Allows the Shape of Guerlain’s 3D lipstick Design To Be Registered As A Trade Mark
The General Court of the European Union has ruled in favor of the Guerlain brand (LVMH group) in its bid to register a three-dimensional shape of lipstick as a trademark. Guerlain, the LVMH owned luxury French perfume, cosmetics and skincare house applied to the European Union Intellectual Property Office (EUIPO) for registration of a three-dimensional EU trade mark in respect of lipsticks claiming distinctive character of the aforementioned shape acquired through use.